2 min listen
Austin FC: What Matthew McConaughey is Really Like | Creating a unique brand | Building fan culture
Austin FC: What Matthew McConaughey is Really Like | Creating a unique brand | Building fan culture
ratings:
Length:
38 minutes
Released:
Apr 24, 2023
Format:
Podcast episode
Description
On this show, Alex is talking to James Ruth, Chief Marketing Officer at MLS club, Austin FC. James talks about how the Austin FC brand was created, what it’s like having Matthew McConaughey as a Minister of Culture and how all this translates into the stands to create the Austin FC match day atmosphere.
This atmosphere is driven by Austin FC’s unique supporters' culture, sitting at the centre of the club. To help give the supporter perspective, Alex and James joined by Rico Hernandez, VP of Los Verdes, and Christine Hanley VP of Austin Anthem.
The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing.
Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game – from partnerships and branding to esports and new platforms.
Make sure you are following this show so you never miss an episode and find more from Footballco via Footballco on Twitter and LinkedIn.
Learn more about your ad choices. Visit megaphone.fm/adchoices
This atmosphere is driven by Austin FC’s unique supporters' culture, sitting at the centre of the club. To help give the supporter perspective, Alex and James joined by Rico Hernandez, VP of Los Verdes, and Christine Hanley VP of Austin Anthem.
The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing.
Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game – from partnerships and branding to esports and new platforms.
Make sure you are following this show so you never miss an episode and find more from Footballco via Footballco on Twitter and LinkedIn.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Apr 24, 2023
Format:
Podcast episode
Titles in the series (55)
Coming Soon... The Footballco Business!: Welcome to the Footballco Business Podcast: A show featuring the most innovative people working in the world of football media, brands and marketing.This podcast will give unrivalled access to some of the most creative minds in sport, getting... by The Footballco Business Podcast