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Wolves, LAFC & Mundial: The importance of long-form storytelling in football and the making of '1967: When L.A. Wolves conquered the USA'

Wolves, LAFC & Mundial: The importance of long-form storytelling in football and the making of '1967: When L.A. Wolves conquered the USA'

FromThe Footballco Business Podcast


Wolves, LAFC & Mundial: The importance of long-form storytelling in football and the making of '1967: When L.A. Wolves conquered the USA'

FromThe Footballco Business Podcast

ratings:
Length:
26 minutes
Released:
Jan 24, 2024
Format:
Podcast episode

Description

This show was recorded in December at Soccerex Americas, in Miami. Featuring, Russel Jones (GM, Marketing & Commercial Growth at Wolves), Rich Orosco (Chief Brand Officer at Los Angeles Football Club) and Owen Blackhurst (Editor at MUNDIAL). Focusing on the story behind and the creation of 1967: When L.A. Wolves conquered the USA, which tells the story of how the English team Wolverhampton Wanders won the first professional soccer title in the U.S, the panel also covers the importance of long-form storytelling for clubs as they aim to grow fanbases at home and abroad.

Watch the film's trailer: https://youtu.be/_qt9Arr0uz0?si=dEOqvIUY103L6-eW
Watch the full film: https://youtu.be/sNcREGPDI6A?si=cL2_ryUQ_IGVC_Fs
Find out more: https://la.wolves.co.uk/
Buy LA Wolves merch: https://shop.wolves.co.uk/clothing/collections/la-wolves/
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Released:
Jan 24, 2024
Format:
Podcast episode

Titles in the series (55)

Welcome to the Footballco Business Podcast: A show featuring the most innovative people working in the world of football media, brands and marketing. This podcast will give unrivalled access to some of the most creative minds in sport, getting their views on the business of the beautiful game - from partnerships and branding to esports and new platforms. Plus, we'll look at what the future holds for fan engagement and how rights holders, brands and players are rewriting the football rulebook There is a brand new conversation every week so make sure you are following this show wherever you are listening to podcasts and find out more at footballco.com.