Detroit City FC were founded from a community beer league and have been driving social change in the city ever since. We speak to the club's co-founder and CEO, Sean Mann about how the club became the first professional sports team in the US to wear a shirt supporting LGBTQ rights, how it balances being a force for change in Detroit with success on the pitch and how all this affects their work with brand partners.
We also find out what it's like to experience a match at the Keyworth Stadium and how the Messi effect is or isn't trickling down to the USL. We also look ahead to World Cup 2026.
If you like this show, have a look in the Footballco Business Podcast archives for our shows with the USL's Greg Lalas, US soccer and culture expert Mark Lowyns, Fox Sports' Alexi Lalas on USA '94 and bringing Beckham to LA Galaxy, as well as shows with Austin FC and Atlanta United.
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