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The FA Cup - modern media consumption and reaching young fans with Ryan Armstrong of the Football Association
The FA Cup - modern media consumption and reaching young fans with Ryan Armstrong of the Football Association
ratings:
Length:
32 minutes
Released:
May 10, 2022
Format:
Podcast episode
Description
This week on the Footballco Business Podcast is all about the most famous of all football competitions, the Emirates FA Cup, as it celebrates the 150th anniversary of the first-ever FA Cup Final.
Alex's guest on today's show is Ryan Armstrong, Senior Brand Manager at the Football Association and the man in charge of marketing the oldest national football competition in the world.
Ryan talks about the competition's proud history, how it attempts to market itself to young fans and striking the balance of celebrating the past whilst also embracing the future! Alex and Ryan also talk about how the media consumption of the competition has changed through the years and how the FA aligns its content with that of the traditional TV broadcasters.
The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game – from partnerships and branding to esports and new platforms.
Make sure you are following this show so you never miss an episode and find more from FootballCo via @Footballco on Twitter and https://www.linkedin.com/company/footballco/ on LinkedIn.
The Footballco Business Podcast is in association with Soccerex. Find out more at https://www.soccerex.com
Alex's guest on today's show is Ryan Armstrong, Senior Brand Manager at the Football Association and the man in charge of marketing the oldest national football competition in the world.
Ryan talks about the competition's proud history, how it attempts to market itself to young fans and striking the balance of celebrating the past whilst also embracing the future! Alex and Ryan also talk about how the media consumption of the competition has changed through the years and how the FA aligns its content with that of the traditional TV broadcasters.
The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game – from partnerships and branding to esports and new platforms.
Make sure you are following this show so you never miss an episode and find more from FootballCo via @Footballco on Twitter and https://www.linkedin.com/company/footballco/ on LinkedIn.
The Footballco Business Podcast is in association with Soccerex. Find out more at https://www.soccerex.com
Released:
May 10, 2022
Format:
Podcast episode
Titles in the series (54)
Coming Soon... The Footballco Business!: Welcome to the Footballco Business Podcast: A show featuring the most innovative people working in the world of football media, brands and marketing.This podcast will give unrivalled access to some of the most creative minds in sport, getting... by The Footballco Business Podcast