2 min listen
Juventus - The story behind Juventus' Creator Lab and the club's video content strategy
Juventus - The story behind Juventus' Creator Lab and the club's video content strategy
ratings:
Length:
27 minutes
Released:
Aug 3, 2023
Format:
Podcast episode
Description
Joining us on the Footballco Business Podcast are Mike Armstrong, Chief Marketing and Communications Officer at Juventus, and the club’s Head of Digital Media, Marco Castellaneta.
Mike and Marco join GOAL Italia’s Romeo Agresti to discuss Juventus’ Creator Lab, which creates more than 1,500 pieces of content for the club’s channels every month and has played a major role in generating 2bn more video views this year than last for the club!
The pair talk us through the role of Creator Lab and the stories behind Federico Chiesa - Back on Track, We The Next Gen and Giampaolo Sgura Black and White - three important but very different pieces of content from the Creator Lab.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Mike and Marco join GOAL Italia’s Romeo Agresti to discuss Juventus’ Creator Lab, which creates more than 1,500 pieces of content for the club’s channels every month and has played a major role in generating 2bn more video views this year than last for the club!
The pair talk us through the role of Creator Lab and the stories behind Federico Chiesa - Back on Track, We The Next Gen and Giampaolo Sgura Black and White - three important but very different pieces of content from the Creator Lab.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Aug 3, 2023
Format:
Podcast episode
Titles in the series (55)
Coming Soon... The Footballco Business!: Welcome to the Footballco Business Podcast: A show featuring the most innovative people working in the world of football media, brands and marketing.This podcast will give unrivalled access to some of the most creative minds in sport, getting... by The Footballco Business Podcast