This week on the Footballco Business Podcast we're speaking to Greg Lalas, Chief Marketing Officer of the fastest-growing soccer league in the world, the United Soccer League.
Greg talks us through the US' relationship with football and why for football to grow in a country the size of the US there needs to be more on offer than just MLS.
Listen now to find out how clubs across its divisions engage fans on a local and US-wide level and how some of the USLs plans look more European than American, including ideas around bringing relegation and promotion into US sport.
The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game – from partnerships and branding to esports and new platforms.
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