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The rise of the US soccer lifestyle and its relationship to culture – Mark Lowyns creative director of Orlando City SC & Orlando Pride

The rise of the US soccer lifestyle and its relationship to culture – Mark Lowyns creative director of Orlando City SC & Orlando Pride

FromThe Footballco Business Podcast


The rise of the US soccer lifestyle and its relationship to culture – Mark Lowyns creative director of Orlando City SC & Orlando Pride

FromThe Footballco Business Podcast

ratings:
Length:
43 minutes
Released:
Mar 7, 2023
Format:
Podcast episode

Description

This week on the Footballco Business Podcast we're talking to Mark Lowyns creative director at Orlando City SC and Orlando Pride and co-founder of Fly Nowhere, as well as an American football culture connoisseur.
We’re discussing both the emergence of soccer culture in the US during the 80s and Mark's introduction to it before he made it his career. We will cover the relationship soccer has with music and fashion, including looking to the future to predict where soccer as a creative outlet is going next.
The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing.
Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game – from partnerships and branding to esports and new platforms.
Released:
Mar 7, 2023
Format:
Podcast episode

Titles in the series (55)

Welcome to the Footballco Business Podcast: A show featuring the most innovative people working in the world of football media, brands and marketing. This podcast will give unrivalled access to some of the most creative minds in sport, getting their views on the business of the beautiful game - from partnerships and branding to esports and new platforms. Plus, we'll look at what the future holds for fan engagement and how rights holders, brands and players are rewriting the football rulebook There is a brand new conversation every week so make sure you are following this show wherever you are listening to podcasts and find out more at footballco.com.