2 min listen
Allianz - The inside story on Allianz's football and stadium sponsorship strategy
Allianz - The inside story on Allianz's football and stadium sponsorship strategy
ratings:
Length:
32 minutes
Released:
Jan 10, 2024
Format:
Podcast episode
Description
On this show, Alex Manby talks with Sebastian Ochs, head of global football partnership for Allianz. With its name on seven football stadiums and more rumoured to be on the way, Sebastian tells us what Allianz look for when choosing stadiums to add to its portfolio and why it sponsors more stadiums than any other brand.
Also, with upwards of 90% of stadiums across major US sports having naming rights deals, upwards of 80% of Bundesliga stadiums but only 30% of Premier League stadiums Alex finds out what's behind this huge geographical disparity.
We discuss with Sebastian other elements of Allianz's football strategy, including training kit sponsorship.
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Also, with upwards of 90% of stadiums across major US sports having naming rights deals, upwards of 80% of Bundesliga stadiums but only 30% of Premier League stadiums Alex finds out what's behind this huge geographical disparity.
We discuss with Sebastian other elements of Allianz's football strategy, including training kit sponsorship.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Jan 10, 2024
Format:
Podcast episode
Titles in the series (55)
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