On this episode of The FootballCo Business Podcast we delve deep into the world of football sponsorship with Guus Pennings, Head of Brand and Sponsorship at Philips.

Philips have the longest-standing brand/club partnership in world football and Guus discusses how both parties have kept that relationship fresh in an ever-changing footballing landscape.

He also talks about how Philips assist PSV from a footballing perspective by exploring new technologies and why the brand made the decision to give up its long-standing shirt sponsorship deal.

The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game – from partnerships and branding to esports and new platforms.

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