2 min listen
EA Sports FC24: Choosing Haaland, the role of the game cover in FC24's marketing and the strategy behind EA Sports FC Futures
EA Sports FC24: Choosing Haaland, the role of the game cover in FC24's marketing and the strategy behind EA Sports FC Futures
ratings:
Length:
17 minutes
Released:
Nov 9, 2023
Format:
Podcast episode
Description
On this show, our guest is James Salmon, senior marketing director for EA Sports FC. We discuss why Erlin Haaland was the best choice to be the first EAFC cover star, the role of the cover in marketing FC24 and how FC Futures and female players in Ultimate Team signal the future for the series.
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Released:
Nov 9, 2023
Format:
Podcast episode
Titles in the series (55)
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