2 min listen
Football Manager 2023 - The story behind the marketing of Football Manager, from working with Gundogan to the power of YouTubers
Football Manager 2023 - The story behind the marketing of Football Manager, from working with Gundogan to the power of YouTubers
ratings:
Length:
40 minutes
Released:
Nov 7, 2022
Format:
Podcast episode
Description
This week on the Footballco Business Podcast we're speaking to Alan Grainger, Head of Brand and Marketing and Sports Interactive, the developer being the hugely successful Football Manager games.
Speaking to Alan ahead of the launch of Football Manager 2023 we discussed how they keep players coming back and how they bring in new fans. We also discuss player power in the form of famous fans like Griezmann and Gundogan and working with YouTubers and the importance of authenticity and their new partnership with UEFA.
The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game – from partnerships and branding to esports and new platforms.
Make sure you are following this show so you never miss an episode and find more from Footballco via Footballco on Twitter and LinkedIn.
Speaking to Alan ahead of the launch of Football Manager 2023 we discussed how they keep players coming back and how they bring in new fans. We also discuss player power in the form of famous fans like Griezmann and Gundogan and working with YouTubers and the importance of authenticity and their new partnership with UEFA.
The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game – from partnerships and branding to esports and new platforms.
Make sure you are following this show so you never miss an episode and find more from Footballco via Footballco on Twitter and LinkedIn.
Released:
Nov 7, 2022
Format:
Podcast episode
Titles in the series (55)
Coming Soon... The Footballco Business!: Welcome to the Footballco Business Podcast: A show featuring the most innovative people working in the world of football media, brands and marketing.This podcast will give unrivalled access to some of the most creative minds in sport, getting... by The Footballco Business Podcast