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Manchester City: From Together to Match Day Live - City Studios’ role in CFG’s branded content and fan engagement strategies

Manchester City: From Together to Match Day Live - City Studios’ role in CFG’s branded content and fan engagement strategies

FromThe Footballco Business Podcast


Manchester City: From Together to Match Day Live - City Studios’ role in CFG’s branded content and fan engagement strategies

FromThe Footballco Business Podcast

ratings:
Length:
41 minutes
Released:
Apr 4, 2024
Format:
Podcast episode

Description

On this episode, we were invited to record at Manchester City’s Studio 1 to discover how the club’s creative content and production hub, City Studios, which includes a purpose-built facility in the heart of the club’s training grounds has supercharged the club’s branded content and fan-first video output.
Our guests on this show are Gavin Johnson, Media Director at City Football Group, and Graham Belshaw, Head of Live Content for Manchester City. We discuss the creation of the club’s Match Day Live show and its role in fostering fandom worldwide, as well as ‘Together’, Manchester City’s behind-the-scenes documentary content.
With ‘Together: Treble Winners’ having premiered on Netflix on April 2nd, we find out what it takes to produce the show, why it needs to cover more than what happens on the pitch and the club’s wider distribution strategy for video content.
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Released:
Apr 4, 2024
Format:
Podcast episode

Titles in the series (55)

Welcome to the Footballco Business Podcast: A show featuring the most innovative people working in the world of football media, brands and marketing. This podcast will give unrivalled access to some of the most creative minds in sport, getting their views on the business of the beautiful game - from partnerships and branding to esports and new platforms. Plus, we'll look at what the future holds for fan engagement and how rights holders, brands and players are rewriting the football rulebook There is a brand new conversation every week so make sure you are following this show wherever you are listening to podcasts and find out more at footballco.com.