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Manchester City: From Together to Match Day Live - City Studios’ role in CFG’s branded content and fan engagement strategies
Manchester City: From Together to Match Day Live - City Studios’ role in CFG’s branded content and fan engagement strategies
ratings:
Length:
41 minutes
Released:
Apr 4, 2024
Format:
Podcast episode
Description
On this episode, we were invited to record at Manchester City’s Studio 1 to discover how the club’s creative content and production hub, City Studios, which includes a purpose-built facility in the heart of the club’s training grounds has supercharged the club’s branded content and fan-first video output.
Our guests on this show are Gavin Johnson, Media Director at City Football Group, and Graham Belshaw, Head of Live Content for Manchester City. We discuss the creation of the club’s Match Day Live show and its role in fostering fandom worldwide, as well as ‘Together’, Manchester City’s behind-the-scenes documentary content.
With ‘Together: Treble Winners’ having premiered on Netflix on April 2nd, we find out what it takes to produce the show, why it needs to cover more than what happens on the pitch and the club’s wider distribution strategy for video content.
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Our guests on this show are Gavin Johnson, Media Director at City Football Group, and Graham Belshaw, Head of Live Content for Manchester City. We discuss the creation of the club’s Match Day Live show and its role in fostering fandom worldwide, as well as ‘Together’, Manchester City’s behind-the-scenes documentary content.
With ‘Together: Treble Winners’ having premiered on Netflix on April 2nd, we find out what it takes to produce the show, why it needs to cover more than what happens on the pitch and the club’s wider distribution strategy for video content.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Apr 4, 2024
Format:
Podcast episode
Titles in the series (55)
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