Nick Cicero (@NickCicero), Founder & CEO of Delmondo (@Delmondo) joins us to discuss how his company is assisting clients like NASCAR & the Miami Dolphins with providing analytics around their social media and ultimately helping their clients monetize their social content and develop content for a targeted audience. Delmondo’s social video analytics measures the performance and engagement of videos on multiple social media platforms, including Facebook, Facebook Live, Twitter, Instagram and YouTube. Cicero also discusses the recent deals between MLB and Facebook and MLS and Twitter that will see games aired live on those platforms. Brian Berger and Executive Producer Bryan Griggs also discuss the NCAA's Tournament's Selection Show on TBS.