Dan Wood, Co-Founder and Head of Partnerships at the World Football Freestyle Association, is the guest on this week's podcast as we delve deep into the world of freestyle football.

In this episode, you can hear Dan talking about the growth of freestyle as its own sporting entity, the value of social media in reaching and engaging with new and existing audiences and how the WFFA work with brands around the world to deliver campaigns.

You can find more on the WFFA here: https://thewffa.org

The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game – from partnerships and branding to esports and new platforms.

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The Footballco Business Podcast is in association with Soccerex. Find out more at https://www.soccerex.com/