On today's episode of the Internet Marketing Podcast we have a special treat for you! This week the tables have turned and it's Andy White, our hosts turn to be interviewed, by our CEO Jason Woodford to discuss his 12 years in podcasting, what he's learnt and where podcasting is headed. He also provides his top tips on how podcasts can be used within marketing. On the show you'll learn:How podcasting first startedWhy podcasting is such a successful channel todayHow people discover podcasts todayHow podcasting has changed over the yearsWhat's on the horizon for podcasting and what podcasters should be planning forHow podcasting can be used within the wider marketing mixWhich show formats work best and which are easiest to produce A step by step guide to how you can get started with your own podcastPlus as usual, Andy provides his top tip/key takeaway for the audience.If you'd like to connect with Andy you can find him on Twitter here plus you can find his personal website here.  For information regarding your data privacy, visit acast.com/privacy