Finding the right branding is not easy, but here is a powerful strategy that you can follow. In this episode, Amy Zander guides us through the concept of Brand Archetypes and how to use them for building a brand. Make sure to listen to this episode full of very useful tips and strategies!     WHAT TO LISTEN FOR How to find people to help you set up a podcast? The importance of branding in podcasting Steps to identifying your own brand archetype Tips for high-quality recording An effective system for creating good on-brand content RESOURCES/LINKS MENTIONED Thesaurus Brand Archetypes   ABOUT AMY ZANDER Amy Zander is a co-host of two podcasts, Brand Archetypes, and Adventures in Business. She has over 20 years of experience as a writer, editor, blogger, social media content creator, and social media manager as well. Amy has experience working as an editor-in-chief of Lansing Area Health Magazine. She has also written for multiple Michigan area publications such as Healthy & Fit, Capital Area Women’s Lifestyle Magazine, Break Breads, Capital Gains, and City Pulse. She also wrote for several community newsletters and business newsletters.     CONNECT WITH AMY Website: Zeedia Media Podcast: Brand Archetypes Podcast: Adventures in Business CONNECT WITH US Thinking about creating and growing your own podcast but not sure where to start? Click here and Schedule a call with Adam A. Adams! Upgrading your podcast equipment? Maybe getting your first microphone? Get Your Free Equipment Guide! We also have free courses for you on everything you need to know about starting a great podcast! Check out our first 6 episodes through the links below! Identify Your Avatar - Free Course 1/6 What To Do BEFORE You Launch Your Podcast - Free Course 2/6 How To Launch A TOP Show - Free Course 3/6 Best Marketing And Growth Strategies - Free Course 4/6 How To Monetize Your Podcast - Free Course 5/6  Top 22 Pitfalls On Starting Your Own Podcast - Free Course 6/6 If you want to make money out of your podcasts, check out this FREE resource we made. It’s a sponsor sheet that our clients use and now they are making between $2,000 to $5,000 from sponsorship!  Let us know what you think about our show! Leave an honest rating and review in our Apple Podcast here!