29 min listen
Growing the Bundesliga Abroad Ahead of Der Klassiker - Peer Naubert, CMO at Bundesliga International
Growing the Bundesliga Abroad Ahead of Der Klassiker - Peer Naubert, CMO at Bundesliga International
ratings:
Length:
38 minutes
Released:
Mar 27, 2023
Format:
Podcast episode
Description
On this show, Alex is speaking with Peer Naubert, Chief Marketing Officer for Bundesliga International. Alex and Peer discuss how the Bundesliga grows its fanbase abroad and how in an age of player-focused fans, competitions can strike a balance between bringing fans in through star players but not being left high and dry when those stars move on.
Also, ahead of Der Klassiker, we find out how the DFL uses this marque match to bring in fans without being overly reliant one a game that only happens twice a season.
The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing.
Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game – from partnerships and branding to esports and new platforms.
Make sure you are following this show so you never miss an episode and find more from Footballco via Footballco on Twitter and LinkedIn.
Also, ahead of Der Klassiker, we find out how the DFL uses this marque match to bring in fans without being overly reliant one a game that only happens twice a season.
The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing.
Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game – from partnerships and branding to esports and new platforms.
Make sure you are following this show so you never miss an episode and find more from Footballco via Footballco on Twitter and LinkedIn.
Released:
Mar 27, 2023
Format:
Podcast episode
Titles in the series (54)
Inter Milan - Rebranding the club for the digital age with Chief Marketing Officer, Luca Danovaro: Changing a club crest can be a risky move in football. Inevitably making alternations to a core piece of a football clubs identity can cause strong reactions from the fanbase and there are countless examples of when clubs have got it wrong. Inter... by The Footballco Business Podcast