TOPICSThe problems surrounding football clubs entering the esports marketThe “extreme contortion” that football clubs are trying to pull offThe true threat to football from esportsWhat lessons have we learned from what has not workedWill football clubs be prepared to accept a subservient role to games publishers?Why esports is a media business not a sports business and the players are entertainers, not athletesShould football clubs enter the esports market while it is cheap even though they might not have a clear strategy?Why Leagues can take a more strategic approachFantasy games rather than sports are the best avenue for esportsThe unfair comparison of TV and gaming audiences. They are both “made-up metrics”What would early scandals in esports do to the brand value of the sport?Why the biggest problem in esports is the word “sports”Managing player contracts in esports?What if football ignores esports?Is esports better prepared for modern patterns of consumptionThe little signals of a potential downturn in TV sports rightsOscar’s advice to the football industry on embracing esportsTaking the lead from MLB Advanced Media and creating “platforms”