1:45 What is soft power? The good cop v bad cop analogy3:20 How is this used in soft power? The British example“it is not unusual for the Dept of Trade and Industry to take people from Premier Lcub clubs on business trips”4:05 The Qatar example5:45 The concept of Nation Brand. The use of airlines in sponsorship is widespread8:50 What PSG’s shirt tells us about soft powerPSG ‘overpaid’ for Neymar and it was soft power statement11:50 “You cannot compete effectively without a social and digital presence”13:12 The Qatari content around their brand message and how Saudi Arabia has responded14:55 Is the China strategy - is that soft power in the same way?18:23 The genesis of China’s sporting strategy, the reporting problems21:10 Has China’s first five-year plan really achieved its aims24:54 The two part of the strategy - investing in bring players/coaches and clubs overseasWhy the Chinese government were upset with the initial gold rush around Chinese football28.32 The link between the Chinese economy and football. Especially given that Trump is spoiling for a trade war with China31:45 The more considered approach to China rather than the boom or bust30:50 What are the markers of improvement for Chinese football?33:54 F1 - the 70’s heyday and the “Eastward pivot”.37:35 Why Vietnam is the epitome of the change in F138:20 How far F1 were behind and how they have caught up40:52 Is F1 ‘Out of Time’?42:03 What about the Olympics? Does recent history suggest we need state involvement to bid to host an event45:24 Could we see a shift of football club currently owned by Americans, moving into Asian hands47:51 Fan disenchantment and the dangers of disengagement from British-owned clubs because they just can’t compete in modern sport49:20 The need for a ‘climate change’ summit in football50:43 The problem of vested interests51:23 The British government and EU have done nothing to regulate their Leagues. Hence the need for a football parliament.