TopicsOutlining Zenit’s multi-lingual strategy. How many languages and why they started in PersianWhy they don’t use agencies and decide to employ their fansHow do you manage 15 fan blogs “It is about building relationships and talking to people”“The first the multilingual was more opportunistic, now it is about strategy”Changing the story for different marketsGiving the bloggers some autonomyHow do measure the success of each blogger‘Issues’ and how to manage with themThe social media trends in different countriesThe size of his teamThe content strategy in a nutshellThe role of Zenit TVHow highlights are used “The only way to watch the Russian League abroad is google”.Exporting the Russian League is the “hottest topic” right now.The rebranding of the League last seasonTV - “It is easier to watch the Dutch League than the Russian League but we are No 6 ranked country in the world”The confidence of having a fine World CupWorking with VK/TelegramThe strength of VK - “better than Facebook and great engagement”. The weakness of VK - PiracyTelegram - the usage of it channelsUsing Foursquare/Swarm, Yandex (a competitor to Google), OK - big in the provinces and the home of the the Classico in RussiaThe tone of voice - talking to fans and clubs, like digging out Chelsea“Art v Humour”The small Russian club who have pushed their way into the national media through socialAttacking the issue of racism in Russian Football and Zenit St PetersburgThe source of new ideasThe best teams on social media in RussiaThe problems of slow internet reactionFlares for the Zenit bus for the Fenerbahce game and why it got 22m viewsOther successes - the G Drive show. A sponsored show that received excellent engagement.Taking on the Daily MailThe emphasis on branded content and how they approach it