The Fifa World Cup is the biggest prize in football. So, about ten years ago now, the world's best men's team headed to Brazil with glory on their minds, but it wouldn't be easy: home to loud and loyal fans of the sport's most storied national team, winning in Brazil would take a monumental effort. In fact, many thought it would be impossible. Global lenders know the feeling. Home to half of the people in South America, the Brazilian market is oh so tempting, but oh so hard to break into. But not impossible. Like Germany ten years ago, if you play it right, you can win.In today's episode, I'm speaking to Vinícius de Andrade Vieira, Head of Business Development at BEXS - connecting Brazil to the world through a digital platform with payment and exchange solutions. We chat about fintech and BNPL in Brazil, the growing global trade, and how international companies can crack the market.Bexs is over at: https://www.bexs.com.br/Vinicisu is on LinkedIn at: https://www.linkedin.com/in/viniciusdeandradevieira/And I' writing this from the airport, having lost track of the day in the pre-holiday chaos ? You can also find and follow me on LinkedIn (or connect) at: www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE_FOLLOWS&followMember=brendanlegrangeOtherwise, my action-adventure novels are on Amazon, some versions even for free, and my work with ConfirmU and our gamified psychometric scores is at https://confirmu.com/ and on episode 24 of this very show https://www.howtolendmoneytostrangers.show/episodes/episode-24If you have any feedback or questions, or if you would like to participate in the show, please feel free to reach out to me via the contact page on this site.Regards, Brendan Hosted on Acast. See acast.com/privacy for more information.