I've worked in consumer credit for 20 years, but I think the first time that I heard of anybody trying to use a psychometric-based scorecard for making credit decisions was over a few beers with my friend Sam, who has a psychology degree and works in marketing. And I dismissed that because I figured these aren't my customers. In many ways, though, the fact that they weren’t my customers, as a traditional lender, was the problem.In this episode, I look at how ConfirmU - the fintech that I have recently joined as Chief Solution Architect - is using elements of psychometrics and gamification to build credit scores for the unbanked, without the need for credit histories, smartphones, or technical literacy.You can learn more about ConfirmU at their website, or by reaching out directly to Yatir by emailing yatir@confirmu.com or by finding him on his LinkedInNiharika is on LinkedIn, too, or you can click to learn more about her stand-alone psychometric business - Psych4uMatogen Applied Insights have their homepage here, or you can once again find Jacobus on LinkedIn.You can learn more about myself, Brendan le Grange, on my LinkedIn page If you have any feedback, questions, or if you would like to participate in the show, please feel free to reach out to me at brendan@howtolendmoneytostrangers.showA full written transcript with timestamps can be found on HowtoLendMoneytoStrangers.ShowYou can also find my pulpy action-adventure novels in all their formats on Amazon Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.