We all love how easy it is to change bank accounts these days... until it is our customers (and their planned-on deposits) who are moving. After all, we just sent them a pamphlet that very clearly invited them to apply for a loan at an APR of between 5% and 25% variable on term and risk and changes in the base rate, and subject to final credit checks, and late fees and penalties could apply in certain circumstances - that's a good deal, what was there to not understand?Our lending business have changed dramatically, the way in which we communicate with our customers needs to change, too. In this episode, we chat about deposits and, in particular, about how influencer marketing and affiliate marketing is moving attention and balances to the organisations who know how best to speak to their customer baseIn this episode, I'm speaking to Nicky Senyard from Fintel Connect: the leading partner marketing solution for financial services.Fintel Connect is at https://www.fintelconnect.com/ but of course, being in the influencer game, they're all over social media, too. Find them at LinkedIn (https://www.linkedin.com/company/fintelconnect/) and Instagram (https://www.instagram.com/fintelconnect/) for a start.Nicky is on LinkedIn, too https://www.linkedin.com/in/nickysenyard/ And that's where you'll find me https://www.linkedin.com/in/brendanlegrange (send me a connection request there)My action-adventure novels are on Amazon, some versions even for free, and my work with ConfirmU and our gamified psychometric scores is at https://confirmu.com/ and on episode 24 of this very show https://www.howtolendmoneytostrangers.show/episodes/episode-24If you have any feedback or questions, or if you would like to participate in the show, please feel free to reach out to me via the contact page on this site.Oh, and as mentioned, you should be following Marcel van Oost if you are not already https://www.linkedin.com/in/marcelvanoost/Keep well, Brendan Hosted on Acast. See acast.com/privacy for more information.