About This Week's Guest
Jeroen Ketting

Jeroen Ketting is a Dutch business advisor, author, and speaker who has helped hundreds of companies succeed in the challenging Russian market.

His thought leadership and contributions to the public debate have made him a sought-after expert on Russia for both governments and media.

His thought leadership and contributions to the public debate have made him a sought-after expert on Russia for both governments and media.Ketting's extensive Russian network, experience and practical advice are invaluable for companies looking to do business in Russia

Ketting's extensive Russian network, experience and practical advice are invaluable for companies looking to do business in Russia.

His 3 (plus a bonus) tips to become more culturally competent are:

Only deal with Russia if you enjoy dealing with Russians in Russia. Look at the country and it's people as a glass being half full, rather than half empty.
You'll be more effective and efficient if you leave your own viewpoints behind, but with that, you don't have to become Russian (you can't and you won't). You play soccer/football with soccer/football rules. You don't play soccer/football with rugby rules. Play "the game" like the game should be played in the country that you're playing it.
Make sure you get introduced to Russia. Business cards alone won't do it. Understand what you're getting yourself into. Follow a course, get a workshop, get some coaching, read a book. Start before you're even in Russia with this.
(Bonus) Try to understand and accept (the Russians); don't be judgemental.


Interview Links
Links that are mentioned in this episode:

Simply Google "Ketting Russia" This will bring you the website: http://www.thelighthousegroup.ru/gb/
Otherwise, get in touch with me and I will give you the details of Jeroen.




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I hope you will be back for the next episode of the Culture Matters Podcast!