TOPICSWhy digital is the second industrial revolution Why control of the customer relationship is crucialThe battleground that has been lost to the social media companies by sportsPutting 'goodwill on the balance sheet'The role content plays in your strategyThe current sports commercial model - ad-hoc and unstrategic"Sponsorship will become cashless. Partnerships will be partnerships"Comparing the average of season ticket holders in different sports around the worldThe importance of reengaging with communities post-CovidThe purpose-driven approach behind brand The reaction to Covid and how it will be led by price or qualityWhat specifically is being pushed forward because of Covid The importance of a clear communications strategyWhy the future belongs to "marketers and value creators not salesmen"The widening split between rich sports and poor sports