How he ended up in the J.League and Vissel KobeThe international development role at FC Koln  The difference in communications requirements between Germany and JapanThe need to actively pitch stories in the J.LeagueThe dominance of newspapers in the sports media market in JapanThe media requirements in the J.League and the organisation of the communications/media department at VisselHow Vissel Kobe handled the signing of Andreas Iniesta The strategy that links with parent company Rakuten Their relative strengths on social media - most-followed J.League club on Instagram and previously top on YouTubeThe international players’ influence on the club’s social media growth How they use Viber internally and externallyThe J.League’s plan to become the leading league in AsiaThe influence of the DAZN deal on J.League clubsVissel Kobe’s first foray in the AFC Champions League - starting well, Covid, one team pulling out of the group, pandemic protection Covid’s effects on the J.League as a wholeLukas Podolski - Poldi’s Noise and how he turned it into a media brand, being “Farmer Smart”, using humour to help the team and charitable causesWhy the respectful approach of the media comes from the culture in the country Where does the J.League need to strengthen in the next five years?