TOPICS0-3:45 Intros3.45 The broad changes seen during his role as BBC’s Head of Rights 1999-2014. The changing competition for Sky: ITV Digital, Setanta, BT, Eurosport6.10 Why convergence is only just happening now7.10 Issues over legal definitions that initially hampered the rights process8.10 The history of the Premier League rights. Has it always been up, up and up?11.16 The factor that links all the major price rises13.12 When Sky overpaid by a lot16.07 The reasons why David thinks it is too early for the FANG companies (Facebook, Amazon, Netflix, Google)19.27 Facebook and the economics of the TV model20.32 The chances of a Premier League OTT platform21.14 The new OTT players (DAZN and ElevenSports) are how they developing22.23 Is the money paid for the sports rights > great than the interest24.30 The importance of the younger male audience26.10 Measuring different ages within the young groups and the potential for viewing figures “falling off a cliff”28.50 Why the bubble is not going to burst (Hint: It is because there is no bubble)30.51 Lessons from the ECB’s TV deals in the last decade or so. The 10-year-old daughter test39.15 Lessons from the Big Bash41.14 The new Cricket Australia deal and what we learnt from it43.25 Why did Amazon went for tennis45.08 Comparing TV figures with online figures47.31 The growing appeal of eSports49.42 The NFL's approach to broadcast rights52.01 The blueprint for approaching a new sports rights dealWhat the Premier League might have done differentlyLINKSDavid Murray on LinkedINWANT TO HEAR, SEE, READ MORE...? Check out my blog, here? Listen to my other podcast: Football Indonesia here? Sign up to my digital sport newsletter, here? @MrRichardClarke on social:Twitter, Instagram, Facebook, YouTube