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ratings:
Length:
65 minutes
Released:
Jul 22, 2018
Format:
Podcast episode

Description

TOPICS2.45 The job at Hashtag United5.10 The role as Operations Director and what it involves6.18 The launch video promised "the Premier in 10 years" but there is a more realistic target of creating a "sustainable football club"8.10 The importance of the matchday experience8.45 Going from a YouTube team to a competitive team with FA rules that must be adhere to9.45 How the content strategy is going to change as they play competitive football.11.10 Telling the story in real time and dealing with embargoes12.45 Getting the matchday experience right14.50 Building a sustainable football club and what that means16.10 The reactions of the teams they will be playing. Ruffling feathers in non-League18.45 The reaction of fans online21.20 Adapting to a different standard of football23.01 Balancing the familiar faces with the need to get in competitive players23.50 The legacy of Soccer AM. "Some of us struggled for a few years afterwards because they could not find a job that held a candle to it"26.39 The sketches being a forerunner of modern YouTube27.34 The importance of the execs leaving the creators alone - Soccer AM, Copa90, FullTimeDevils29.42 How Neil's career moved with the industry - TV through blue-riband short form to brand building31.25 The big screen prejudice again small screen in the early days of digital33.03 Getting the skills that have served Neil ever since. Wearing so many hats33.42 Does the prejudice still exist? Roles are hybrid now.35.17 The experiment of Channel Bee, a project with Tim Lovejoy and Simon Fuller37.23 Launching Copa9038.12 Launching FullTimeDevils the Manchester United fans' channel on YouTube. The staffing and content strategy.41.20 Breaking out from the geographical ties of football fandom43.01 Why Hashtag United's audience is still predominantly from the UK44.14 Why ArsenalFanTV is more successful than all the other YouTube fan channels48.20 How should fan channels evolve?51.34 The fanzine, fan blog and fan TV link. It is the medium not the message that has changed.53.20 Changing the paradigm between club channels and fan channels55.02 What is good content?57.12 How can young people get into TV/content creation58.21 How Neil got in via answering phones1.01.12 His favorite content creators at the moment?WANT TO HEAR, SEE, READ MORE...? Check out my blog, here? Listen to my other podcast: Football Indonesia here? Sign up to my digital sport newsletter, here? @MrRichardClarke on social:Twitter, Instagram, Facebook, YouTube
Released:
Jul 22, 2018
Format:
Podcast episode

Titles in the series (90)

An exploration of sports content, storytelling, digital and social media. Speaking to players, executives, coaches, creators, journalist and specialist about their sporting passions.