Creators can gain traction and build a dedicated following without hair and make-up, expensive cameras or top-of-the-range microphones – as long as they provide value to their audience. Sharing valuable messages in a friendly, informative and engaging way is more than enough to start seeing success, says YouTuber, food blogger and cookbook author Lisa Childs. Lisa joins this episode of The Visual Lounge to share her recipe for success, detailing her introduction to video creation and how she built her YouTube channel to reach 250,000+ subscribers – plus the challenges in between! Learning points from the episode include: 00:00 – Introduction 02:30 – Lisa’s top tip for improving your videos 04:14 – How Lisa started making cooking videos 05:00 – Why video creators should learn and adapt 06:35 – What Lisa’s previous career taught her 10:47 – Lisa’s first steps as a creator 12:09 – Lisa’s biggest challenges as a creator 15:57 – Does Lisa use templates and structures for her videos? 19:41 – Providing value without high-tech equipment 22:00 – The moment Lisa realized her success as a creator 26:36 – Lisa’s experience with Camtasia 29:19 – Speed Round questions 38:11 – Lisa’s final take 38:49 – Outro   Important links and mentions: Connect with Lisa on LinkedIn Follow Lisa on Instagram Visit Lisa’s website Subscribe to Lisa on YouTube