Video production is more accessible than ever, making it a viable option for all content creators. But what is it about video that makes it such an excellent option for training professionals? On this episode of The Visual Lounge, we are joined by Abbey Cooke, Learning and Digital Collaboration Manager at Southern States Cooperative and owner of Lizard Brain Learning. Abbey shares how she got started in her industry, why she prioritizes the social aspects of training and how she measures her success. Plus, she provides tips on adding a touch of creativity to training content and gives us the top secrets behind her 60k+ follower TikTok profile.  Learning points from the episode include: 0:00 – Intro 01:45 – How Abbey got started making videos and images 03:51 – How to define success in video creation and social media 06:16 – A tip for video and image production 07:33 – How short-form video has impacted Abbey’s work 10:55 – The social aspect of training 14:18 – What helps build bridges between remote trainees? 15:50 – What should be a video vs another type of content? 20:37 – Metrics and indicators 22:10 – Applying creativity to corporate social media content 26:37 – Extra advice from Abbey 28:36 – Abbey’s TikTok tips and tricks 30:56 – Abbey’s Speed Round questions 36:57 – Final take 37:41 – Outro  Important links and mentions: Connect with Abbey on LinkedIn Visit the Lizard Brain Learning website Follow Abbey on Instagram Follow Abbey on TikTok Subscribe to Lizard Brain Learning on YouTube