There are plenty of good tips and techniques that you can use to dramatically improve your videos.But how do we know what elements are most valuable for engagement and for keeping viewers’ attention?In this episode, Matt Pierce, Andy Owen, and Justin Simon talk through our Video Viewer Research, and analyze the common elements we found in great instructional and informational videos.Do you want more tips on creating videos? You can easily watch and search past episodes here.You can also find us on Apple Podcasts or Spotify.