Whether or not you have a brand-new camera or premium microphone, you are missing a trick if you don’t unlock the power of storytelling. But what makes it so important? And how can video creators reap the benefits? YouTuber and video marketing course creator Amanda Horvath joins this episode of The Visual Lounge to share why storytelling should be the beating heart of your content. She explains how to showcase your authentic self on camera, align your personality with company values on brand channels and reminds us of something super-important…aim to improve your videos 1% every single time. Learning points from the episode include: 00:00 – Introduction 02:17 – One tip for improving your videos 04:12 – Why storytelling really matters in video 06:47 – The do’s and don’ts of storytelling 10:15 – Making quality videos with simpler equipment 11:27 – Where story comes into video creation 16:11 – Explaining energetic transfers during video creation 17:38 – Sharing your personality on brand channels 21:56 – Aligning with your company’s values and goals 25:42 – Amanda’s Speed Round answers 31:09 – Amanda shares her final take 31:40 – Outro  Important links and mentions: Subscribe to Amanda’s YouTube channel Connect with Amanda on LinkedIn Follow Amanda on Instagram Visit Amanda’s website