Whether you create videos for YouTube or internal training content, you should have one top priority – keeping your audience engaged. But what steps can you put in place to make sure this happens? And what should you do if your videos aren’t making the desired impact? On this episode of The Visual Lounge, Matt Pierce shares top tips for making engaging YouTube and internal content, why jump cuts could be the simple tool that makes your videos more compelling and why it’s vital you know your audience. Remember: bring them in, create content for them and keep them watching. Learning points from the episode include: 00:00 – Introduction 00:57 – Fighting for attention on YouTube 02:45 – The YouTube creator mindset 05:44 – Applying a creator mindset to internal training content 07:29 – How AI could impact video creation 08:53 – The power of jump cuts 11:33 – Find your style 11:52 – Experimenting with TechSmith content 13:13 – What’s on screen in your videos? 15:52 – Knowing your audience 16:54 – Bring them in, create content for them and keep them watching 17:00 – Outro  Important links and mentions: Connect with Matt on LinkedIn Follow Matt on Twitter