We are seeing illustrations being used more and more to represent brands and their goals, but how do you land on a visual that works and what are the things to consider?  In this episode of The Visual Lounge, we are joined by Graphic Designer and Illustrator, Lainey Yehl to talk about the steps that go into creating successful illustrations, what makes good graphic design and how to tell stories through your visuals. Plus, Lainey gives us insights into her own career, what graphic design trends are on the horizon and shares details about her contribution to our Snagit update.  Learning points from the episode include: 00:00 – Introduction 02:19 – How Lainey began her career in illustration 03:51 – Why everyone is creative 04:47 – What makes a project successful? 06:52 – Advice for being successful with images 08:42 – Why are more organizations using illustrations? 11:17 – The power of storytelling through illustration 12:07 – Outlining the creative process from concept to final product 15:06 – Keeping up with illustration trends 16:52 – How Lainey illustrates 20:27 – Exploring Lainey’s work for TechSmith 22:14 – Does she have creative freedom? 23:46 – Incorporating diversity and inclusion 25:07 – The importance of accessibility 26:48 – The top trends to look out for 29:17 – Lainey’s Speed Round 34:29 – Final take 35:05 – Outro  Important links and mentions: Connect with Lainey on LinkedIn Follow Lainey on Instagram Visit Lainey’s website