Whether you’re a B2B or B2C brand, grabbing and holding your audience’s attention is everything. So could YouTube be the ideal place to build a dedicated, long-term following? On this episode of The Visual Lounge, Finn McKenty, founder of Punk Rock MBA and Head of Product at URM Academy, shares the benefits to creating YouTube content. He talks about how it’s less competitive than other social platforms and how it could help build rapport with your peers before meetings and talks. But how do you get started? Well, Finn says a little experimentation is OK! It doesn’t matter if your first video doesn’t explode, so long as you’re providing something valuable to your audience. Learning points from the episode include: 00:00 – Introduction 02:17 – Finn’s tip for making better videos 03:15 – What role YouTube can play in the growth of your business 06:19 – Why YouTube shouldn’t be your “dumping ground”  07:12 – How important is personality on corporate YouTube? 11:31 – Is consistency important? 16:24 – How to get started on YouTube 22:00 – What constitutes success on YouTube? 23:18 – Finn’s Speed Round 26:38 – The final take 27:10 – Outro   Important links and mentions: Connect with Finn on LinkedIn Follow Finn on Instagram Find Finn’s website Subscribe to Finn on YouTube