Last week on the podcast, we talked about how few people are watching your Sponsored Brand Videos. This week, Laura Meyer of Envision Horizons joins Michael to sway you to get an early mover advantage in Sponsored Display Video, currently in beta. Laura lists strategies for different budgets and overviews best practices for all of your Amazon Advertising video needs, including a template for success and how to split-test your creations. If this is the future, you’ll want to get your foot in the door now.
We’ll see you in The PPC Den!
Highlights

0:00 Intro– Rural Massachusetts
3:34 Why to transition to video ads
4:45 Sponsored Display Video
6:28 How to request beta of SDV
7:45 What is OTT?
11:15 Video best practices
19:00 How to organize a/b testing for video
20:51 Best way to get videos created
26:07 Video difference between SBV and product page
27:30 Stock image with music videos?
29:38 Negotiate rights with influencers to use video
30:23 Outro

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Resources & Links

Where to find Laura Meyer, Envision Horizons
Why No One Watches Your Sponsored Brand Video & How to Fix It 
Upwork
Fiverr
Billo App
Handshake: Students
Promo (Video Maker)
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Laura Meyer
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno

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