The question that looms large for online course creators and coaches is - should you jump on the podcast bandwagon?To help answer this, we've invited Travis Albritton, the founder of Honest Marketing. With a wealth of experience in producing, promoting, and optimizing podcasts, Travis has been instrumental in guiding numerous entrepreneurs and businesses to success in the podcasting realm. His agency, Honest Marketing, takes the heavy lifting off your shoulders by specializing in podcast production, enabling clients to concentrate on their primary business.In this episode we discuss the advantages and challenges of podcasting, strategies to bolster listener engagement, and introduce you to technical tools that can smoothen the journey for aspiring podcasters.In this episode, you’ll learn:Whether YouTube should be part of your podcasting strategyPodcast production and recording tipsPrinciples for a successful podcast Rick Mulready’s Links:Visit Rick’s websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Have your funnel reviewed by Kwadwo! (best viewed on laptop)Become a Facebook Ads Lead Gen Cheat Code Founding Member!Visit Kwadwo’s website for Facebook Ads helpVisit Kwadwo's website to learn how he can hire a VA for you:https://quayjo.com/hireyourvaSay hi to Kwadwo on InstagramSubscribe to Kwadwo’s YouTube channel to follow along as he does the 100 days to $100k months challenge!Travis Albritton’s Links:Visit Honest PodcastsDownload this FREE guide to start your podcastListen to Honest MarketingConnect with TravisTimestamps:00:00 - Introduction01:20 - Podcasting in 2023: Is it too late?10:11 - Why podcast? Find your unique niche13:53 - Podcast as conversation accelerator for purchase decisions19:48 - Intimate experience listening to podcasts while walking21:01 - Video and audio options for podcasting28:11 - Paid traffic, SEO, YouTube in podcasting strategy35:53 - Start with audio, consider adding video later37:13 - Production and reLeverage QUĀY.jo’s three years of Facebook Ads experience to double your leads and set up your lead gen ads in days (not weeks) with the confidence to lower your lead costs like an expert. Become a Founding Member of the Lead Gen Cheat Code Facebook Ads course.Visit https://quayjo.com/foundingmember to secure one of the remaining spots. Head to Kwadwo's website https://quayjo.com tohave Kwadwo review your ads, ads strategy or funnel or tobook a call to talk with him about his ads management services. Kwadwo's Online Business Tools Revealed! Rick & I often chat about them. Curious? Dive in:https://www.quayjo.com/toolsofthetrade