In this episode, we delve deep into the captivating story of Kwadwo's journey from ideation to successfully pre-selling his Facebook ads lead generation course, the Lead Gen Cheat Code. We discuss the power of effective messaging, team delegation, and the technical challenges he encountered along the way. Links mentioned in this episode:https://youtube.com/@theartofonlinebusiness https://quayjo.com/toolsofthetradehttps://quayjo.com/leadsYou'll hear about Kwadwo's approach to creating a winning sales page, his strategy for pre-selling the course, the value of delegating to a remote team, and even some technical challenges he had to navigate. We're also spilling the beans on the tools and software that made it all possible.Whether you're an aspiring online course creator or a digital marketer looking to up your game in the world of Facebook advertising, this episode is a goldmine of knowledge. Listen now, and let Kwadwo's journey inspire and guide you in your own course-creation endeavors.In this episode, you’ll learn:The importance of trusting your team and delegating effectively.The power of pre-validation and pre-selling courses.How to create a clear promise for your course and boost sales.Please support the podcast by giving an honest Rating/Review for the show on iTunes!Rick Mulready’s Links:Visit Rick’s websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Have your funnel reviewed by Kwadwo! (best viewed on laptop)Grab one of the 50 Facebook Ads Lead Gen Cheat Code presale discount spots!Visit Kwadwo’s website for Facebook Ads helpVisit Kwadwo's website to learn how he can hire a VA for you:https://quayjo.com/hireyourvaSay hi to Kwadwo on InstagramTimestamps:00:00 - Introduction01:51 - Pre-Selling: Validating your course idea03:44 - Behind-the-scenes strategies 08:16 - Early member input shapes the course10:34 - The challenge of defining your course promise13:21 - Target audience: Course creators under $150K revenue18:38 - Crafting a high-converting sales page with ChatGPT20:28 - Turning a disappointing experience into a creative launch25:02 - The value of live calls 27:14 - The pitfalls of false scarcity, delegation, and growth34:08 - Hiring right, delegating wisely, and learning along the way38:33 - Quarterly updates and lead generation with Facebook ads40:37 - The rollercoaster ride of working with founding membersGet ThriveCart for life: https://rickmulready.com/thrivecart Feeling overwhelmed by software choices? Go see what Kwadwo and Rick use. Check out: https://quayjo.com/toolsofthetrade