Facebook, with its massive user base and sophisticated advertising platform, remains a go-to platform for businesses looking to connect with their target audience. However, as the digital landscape continues to evolve, so do the strategies that work best for Facebook Ads.On today's show, we've got the lowdown on all things Facebook advertising with none other than Andrea Vahl, a multifaceted expert in the field. Andrea is a Facebook Advertising Specialist, Author, and Social Media Consultant, making her the perfect guest to unravel the mysteries of Facebook Ads for us.We’ll discuss the challenges of ad tracking, harnessing the potential of Google Analytics, and explore the rationale behind broad versus niche targeting. Andrea will provide invaluable insights into Facebook's ad recommendations, optimizing advertising budgets, and the strategic advantages of lead ads.For those dedicated to mastering Facebook advertising and ensuring their campaigns resonate in a competitive space, this episode offers indispensable insights. Don't miss it!In this episode, you’ll learn:How to set up a Facebook ads funnel for trackingThe secrets of effective testing and targetingTips for optimizing your ad campaignsRick Mulready’s Links:Visit Rick’s websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Become a Facebook Ads Lead Gen Cheat Code Founding Member!Visit Kwadwo’s website for Facebook Ads helpVisit Kwadwo's website to learn how he can hire a VA for you:https://quayjo.com/hireyourvaSay hi to Kwadwo on InstagramSubscribe to Kwadwo’s YouTube channel to learn with him as he learns about personal finance, financial freedom, foreign languages and enjoying life!Andrea Vahl's Links:Visit Andrea websiteDM Andrea on InstagramSubscribe to Andrea’s YouTube ChannelTimestamps:00:00 - Introduction03:14 - About Andrea Vahl08:19 - Tracking conversions13:25 - Using Google Analytics18:19 - Targeting strategies21:36 - Facebook ad budgeting30:19 - Running lead and sales ads35:22 - Tracking leads and revenue41:12 - Running ads during launches46:39 - Connect with Andrea VahlPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Leverage QUĀY.jo’s three years of Facebook Ads experience to double your leads and set up your lead gen ads in days (not weeks) with the confidence to lower your lead costs like an expert. Become a Founding Member of the Lead Gen Cheat Code Facebook Ads course.Visit https://quayjo.com/foundingmember to secure one of the remaining spots.