In this episode, we'll dive into the world of Facebook ad costs and reveal how you can slash them by a whopping 40% or even more! We'll explore the power of a compelling tripwire (a.k.a. welcome offer) and its potential to make a significant impact on your ad spend. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Subscribe to the The Art of Online Business’s YouTube ChannelLearn about the online business software Rick and Kwadwo recommend and useGet The Lead Gen Cheat Code: The Easiest Way To Get High Quality, Affordable Leads Without Paying for a Facebook Ads ManagerAlso, we'll share real-life examples of successful welcome offers that have generated remarkable results for our clients. Whether you're an experienced marketer or just starting out, these insights can make a significant difference in optimizing your advertising budget.Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpVisit Kwadwo's website to learn how he can hire a VA for you:https://quayjo.com/hireyourvaSay hi to Kwadwo on InstagramRick Mulready’s Links:Visit Rick’s websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeTimestamps:00:00 - Introduction00:20 - Reducing ad costs: strategy, tripwire concept04:26 - Real estate opt-in page, lead magnet offer08:41 - How a thank you page should look and some use pre-made templates 11:01- Fixing funnel questions13:39 - Paying for leads is worth it18:18 - Landing page lacks clear call-to-action button20:40 - Textbook example of not closing the loop24:06 - Recap lead magnet, welcome offer, bump offer30:30 - Funnel reduces ad costsBlack Friday Deal! Get 50% off the suite of courses!• Lead Gen Cheat Code• Tripwire Mastery• Funnel Optimization Blueprinthttps://quayjo.com/blackfriday Discover the online business software Kwadwo uses so you can kick analysis paralysis to the curb and continue growing your online business:https://quayjo.com/toolsofthetrade