We hope you aren’t blowing your entire budget on Sponsored Brand Videos because the data tells us that nobody is watching your video, and it doesn’t matter. In this episode, Brent Zahradnik of AMZ Pathfinder joins Michael to break down the impact your videos are making, if any, and to highlight how to optimize your video, if you deem it even matters.
We’ll see you in The PPC Den!
Highlights

0:00 Intro– Top o’ the morning
1:39 Sponsored Brand Video Campaign Reports
5:56 Screensharing report & recap of leading indicators
8:54 Viewable impressions & view-through rate
14:52 Quartile, midpoint, complete views & unmute
24:05 Final takeaways
27:12 What to do now

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Resources & Links

Where to find Brent, AMZ Pathfinder
Seller Sessions Live 
The Always Sunny Podcast
SBA: Now You Can Edit Creatives
All About Amazon Ad’s Campaign Types Playlist
Why and How to Use New Bulk Sheet Features, featuring Brent
Get Ad Badger’s FREE Mega Mind Map of Amazon’s Campaign Types
Never miss the latest in Amazon PPC tips and best practices
All our episodes and show notes
Get a product tour of Ad Badger

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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Brent Zahradnik
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno

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