On today’s episode, Mike and Stephen cover four areas where Amazon Advertising outperforms Google and Facebook. Amazon brings a unique mix of customization and optimization to its advertising platform. Of course, there are some areas where Google and Facebook shine, and we cover those too. Find out which platform best suits your individual needs and the strategies you can implement for each one. See you in the Badger Den!

Show Highlights
4:40 Intro to the Four Areas Where Amazon Excels
5:13 The $100 Test
9:02 Sponsored Products: Amazon vs. Google
11:15 Bulk Files with Amazon
14:25 Native Ads with Amazon
18:40 Consumer Anxiety on Google vs. Amazon
19:40 Where Google Shines - Ad Support
20:34 Google Platform Customization
23:48 How Google Manages Size and Scale
25:47 Mulit-Account Management with Google
28:22 Facebook Audiences and Targeting
30:40 Ad Types on Facebook
33:08 Amazon and Ad Quality Score
35:35 Final Conclusions

Next week’s episode will be a Q&A! Send us your questions at www.adbadger.com/voicemail

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