Listen in as Gefen from Vendocommerce joins us in this month’s TACoS Tuesday episode to share expert insights on the evolving landscape of Amazon PPC advertising. We're unwrapping the tactics that have driven success in 2023 and looking ahead to what 2024 holds, with a keen eye on the emerging trend of vertical video ads. Discover how an integrated approach to advertising, factoring in the halo effect on overall sales and product rankings, can amplify your brand's presence during crucial retail events. We also delve into how to use Helium 10 to easily optimize and track these strategies for superior performance in the year to come.
In our conversation, we compare the accessibility of Sponsored TV with the robust control offered by Amazon DSP, especially for smaller brands looking to maximize their advertising efforts. Learn why testing and patience are critical when navigating these platforms, and understand the strategic organization of sponsored product campaigns to optimize ad groupings. Plus, Gefen imparts valuable advice on marketing products with different attributes and the potential pitfalls of violating terms of service when it comes to product hang tags on Amazon and Walmart. Tune in for an enlightening discussion that could reshape your approach to Amazon advertising.
In episode 527 of the Serious Sellers Podcast, Carrie and Gefen discuss:
00:00 - Amazon Advertising in 2023 and 2024
03:10 - Vertical Video Ads Trend
09:29 - E-Commerce Behavior on TikTok Shop and Amazon 
13:13 - Amazon's Sponsored TV and Publisher Ads
14:25 - Comparing Sponsored TV and Self-Serve DSP
16:51 - TikTok and Amazon Trust and Fulfillment
19:19 - Amazon Advertising and Product Attributes
20:46 - Optimizing Advertising Creatives on Amazon
30:10 - Helium 10 Tool Cerebro

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Transcript

Carrie Miller:
Sponsored TV ads. What worked for ads in 2023 on Amazon and what to look forward to in 2024 with Amazon ads. This and so much more on today's episode of the Serious Sellers podcast.
 
Bradley Sutton:
How cool is that? Pretty cool, I think. If you're like me, maybe you were intimidated about learning how to do Amazon PPC, or maybe you think you just don't have the hours and hours that it takes to download and sort through all of those sponsored ads reports that Amazon produces for you. Adtomic for me allowed me to learn PPC for the first time, and now I'm managing over 150 PPC campaigns across all of my accounts in only two hours a week. Find out how Adtomic can help you level up your PPC game. Visit h10.me/adtomic for more information. That's h10.me/adtomic
 
Carrie Miller:
Hello everyone and welcome to another episode of the Serious Sellers podcast by Helium 10. My name is Carrie Miller and I will be your host, and this is our TACoS Tuesday, where we talk about all things Amazon advertising, and we have an expert guest today. So this is Geffen from Vendo. So welcome, Geffen.
 
Gefen:
Hey, Carrie, it's a pleasure to be here.
 
Carrie Miller:
Thanks so much for joining us today. I'm very excited to have you on. I know you've been on here before and a lot of people really liked your episode, so we have some more good content for everyone today. And so for those of you, for those of the people in the audience that don't know you or know about Vendo, could you tell us a little bit about yourself and your experience, and then also about Vendo?
 
Gefen:
Yeah, 100%. So I'm the VP of advertising here at Vendo. So just a background on what Vendo, who and what Vendo is. So we are a full service e-commerce agency specializing in Amazon and Walmart, full service management From an advertising perspective. We have kind of brought in those services across Amazon an