Ad Badger PPC Campaign Manager Alfredo Roselli sits down with Michael to discuss using Profit and Loss Dashboards to optimize Amazon PPC Campaigns, and how to evolve as an Amazon PPC marketer. They break down how to format your P&L dashboard, how to analyze your findings, how often you should implement changes, and more! 

We’ll see you in The PPC Den!

? Highlights ​​

0:00 What to expect in this episode
3:42 What is a Profit and Loss Dashboard?
4:38 Fixed vs. Marginal Costs
5:50 How To Format Your P&L Dashboard
9:07 How Often Should You Make Changes?
11:20 How To Use P&L for PPC
12:23 Analyzing Insight From Your Reports
16:00 Don’t Misdiagnose Your Campaign
19:13 Vital Insight from P&L Dashboards
23:50 Overview of Your Dashboard
27:00 Context is Crucial
29:44 Final Takeaways

? Resources & Links

Why And How To Use New Bulk Sheet Features In Amazon Ads 



How Do I Optimize For Total ACOS Goals In Amazon Advertising? 



The A-Z Of Amazon SEO And How To Rank Your Product On Amazon



How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking



Three Effective Ways To Optimize Amazon PPC Bids
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Alfredo Roselli
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno 
Graphic Designer: Vanessa Nieto

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