Spreadsheets galore! Stephen Noch, Campaign Manager at Ocean PPC, joins Michael for their bi-annual data review. They analyze shocking statistics, Amazon trend changes, and what this means for the future of Amazon advertising. 

We’ll see you in The PPC Den!

? Highlights ​​

0:00 What to expect in this episode
2:25 Stephen’s Spreadsheet Roots
5:30 Who Is The Average Amazon Seller? 
10:57 Examining Trends 
16:30 Will These Trends Continue?  
19:00 ACOS Difference vs. Average
22:22 How Much Should I Be Spending on Sponsored Products?
32:35 Closing Thoughts

? Resources & Links


Where to find Stephen Noch, Ocean PPC



How Do I Fix My Decreasing Conversion Rate On Amazon Advertising?



How Can I Use Amazon Advertising Stats To Manage My PPC?



How To Get Over 100% Conversion Rates With Sponsored Display Ads



How Ad Badger Reduced ACOS From 45% To 35% In Two Weeks In May 2022

Why Do I Need A New Strategy For Account Averages In Amazon Advertising?



What Brand Halo? The  Sponsored Brands Attributed Purchase Report



How Do I Make Excellent Amazon Sponsored Display Videos On Budget?


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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Stephen Noch
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno 
Graphic Designer: Vanessa Nieto

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