Everyone loves a good trinity, and Amazon PPC is no different. Maintaining control of your total ACOS is great, but remember it’s not the beginning and end of a successful Amazon PPC campaign. If you play your cards right, you can improve your bottom line by raising it. 
Stephen Noch returns as a guest host as we talk about the importance of paying attention to each part of this total ACOS trinity, the relationships they have, and how leveraging the trinity can increase your profits.  
We’ll see you in The Badger Den!  

Highlights:  
1:05 Intro 
4:02 The Rise of Total ACOS 
7:27 The Trinity: ACOS, Total ACOS, Organic 
11:22 Increasing Total ACOS for Higher Sales 
20:45 The Second Trinity: Ad Revenue, Organic Revenue, Total Revenue 
24:27 Ad Revenue % of Total Revenue 
32:00 How Total ACOS Goals Relate to the Trinity 
37:47 The Total ACOS Trinity in Action 
43:45 Closing Thoughts + What’s New with Stephen  

Links & Resources  
All our episodes and show notes are available at https://www.adbadger.com/podcast​​​ 
Ad Badger Version 2: https://www.adbadger.com/pricing/​​​ 
Get to know Stephen: https://www.linkedin.com/in/stephen-noch-142316138/ 
Have a question or suggestion for the show? 
Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ   

Host and Executive Producer: Michael Erickson Facchin  
Senior Producer: Nancy Lili Gonzalez  
Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com)  
Graphic Designer: Emma Walker  
Content Writer: Vincent Gulliver

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