If you want to increase revenue and net units sold by more than 150% like one of our clients, you’ll need to take your Amazon management to the next level. Michael Tejeda explains the strategy shift he used to rank multiple products in Amazon’s top 10, including reconsidering all of their SEO, managing each product’s parentage, taking advantage of lightning deals, and nitty-gritty PPC work, like campaign structure fine-tuning and high-levels of campaign segmentation.

We’ll see you in The PPC Den!

? Highlights ​​

0:00 What to expect in this episode
2:42 BSR Case Study Update: 4 Products in the Top 10
7:54 Shifted strategy: SEO on Front End 
11:26 Managing product parentage
14:08 On couponing & lightning deals
15:25 Campaign structure intricacies to monitor 
21:50 Complex campaign segmentation
24:22 What would happen if we optimize fewer campaigns?
28:39 Your homework: What to do now

If you like what you hear, leave us a video review! We might share it on the show.

? Resources & Links


How Do I Use Amazon BSR to Increase My Rankings and Sales?



Case Study: How Do I Recover From an Amazon BSR Low Ranking?



How Do I Create Data-Driven and Well-Driven Optimized Amazon Product Pages?



The A-Z of Amazon SEO and How to Rank Your Product on Amazon



How Do I Optimize My Amazon Campaign Structure?



How to Deal With Seasonality in Amazon PPC

Ad Badger Managed Services Program
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Michael Tejeda
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno 
Graphic Designer: Vanessa Nieto


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