Ad Badger PPC Campaign Manager Michael Tejeda joins Michael to discuss growth opportunities for your campaigns. They explore how to combat the challenges of scaling your Amazon campaigns by using head vs. tail keywords, and how to utilize the Search Query Performance Report to your advantage. A great episode for those looking for new areas to expand their campaigns. 

We’ll see you in The PPC Den!

? Highlights ​​

0:00 What to expect in this episode
2:03 How To Tackle Scaling
4:56 Exploring a New Area of Growth
6:07 Head vs. Tail Keywords
7:58 Search Query Performance Report
10:11 How to Best Edit Your Phrasing
14:12 Overview of Keyword Strategy

? Resources & Links


Launching 54 Campaigns To Rank Multiple Products In The Top 10 On Amazon



How Do I Maximize Sales With Amazon’s Product Opportunity Explorer?

A Case For Segmenting Branded Keywords In Amazon PPC



Why Amazon’s Search Query Performance Dashboard Is Awesome



How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking



Should You Segment Automatic Sponsored Product Campaigns?
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Michael Tejeda
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno 
Graphic Designer: Vanessa Nieto

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