Michael gives you all the secrets to the Amazon PPC Universe in this solo episode. He divulges all the details of negative keyword management. He’ll discuss definitions, various management practices, and how to use the Ad Badger software to easily scan for negative terms. After this episode, you’ll walk away an expert on negative keywords. 

We’ll see you in The PPC Den!

? Highlights ​​

0:00 What to expect in this episode
1:12 What Are Negative Keywords? 
1:37 3 Kinds of Search Terms to Negate
2:56 How Bad Should It Get First? 
6:36 Types of Negatives To Add
8:20 Daily Scans
12:00 Setting Up Your Scan

? Resources & Links


Amazon CTR 101: Improve Your Amazon Click-Through Rate

What Is The Best Way To Fix Low Sales For My Amazon PPC Campaign?

Is Exact Match Always Best?

What Are Amazon PPC Negative Keywords? The Complete Guide

8 Solutions To Fix An Amazon Campaign With Too Many Keywords 

Why Amazon’s Search Query Performance Dashboard Is Awesome

One Keyword, 8 Tools. Accuracy For Search Volume & Sales On Amazon

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Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno 
Graphic Designer: Vanessa Nieto

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