Are you ready to skyrocket your knowledge of Amazon PPC? In this TACoS Tuesday episode, prepare to be amazed as we bring you the secrets of the trade from none other than Elizabeth Greene, the co-founder of Amazon ads agency Junglr. Dive into the world of data analytics and learn why understanding the numbers behind the numbers is crucial. Whether you're a beginner or a seasoned seller, we've got insights that are bound to give your Amazon PPC game a boost.
We talk about the core strategies for launching new products, from using supplementary keywords to strategic ad placements. We uncover the importance of context when branching into new markets and how to leverage different keyword match types to target specific search terms. Learn about optimizing strategies for Black Friday and Cyber Monday, and how to manage your budget effectively during these peak seasons.
Lastly, ignite your understanding of advertising for branded products on Amazon. We debate the significance of tracking the share of search and using Search Query Performance reports, and reveal our strategies for advertising for products with only a few relevant keywords. Tune in and take away valuable strategies and insights that will elevate your Amazon advertising game to new heights.
 
In episode 511 of the Serious Sellers Podcast, Shivali and Elizabeth talk about:
00:00 - It's Time For Another TACoS Tuesday Episode!
05:34 - Evaluating and Auditing PPC Strategy 
08:10 - Analyzing Ad Spend Efficiency and Impact
12:34 - Advertising Strategy and Keyword Targeting
17:45 - Advertising Strategy for New Product Launch
25:32 - Keyword Research Using Helium 10
30:51 - Using Keywords and Sales Volume
36:31 - Optimizing Bids for Better Ad Performance
42:22 - Control Ad Spend, Gain Campaign Impressions